I’m a brand identity designer obsessed with visual storytelling, debating a 12-week Type@Cooper typography intensive versus an After Effects motion certificate to better animate brand systems. If you’ve done either, which moved the needle more for cohesive identities and client buy-in? I can commit about 8 hours a week and want the biggest lift in narrative consistency across touchpoints.
Given your ‘8 hours a week’ and push for buy-in, I’d pick the AE certificate — , motion sells systems in a deck in a way kerning notes just don’t. Concrete step: build a 15–20s brand reel template (logo resolve + type hierarchy + transitions via Essential Graphics) you can drop any identity into for pitches. Small caveat: circle back to Type@Cooper later or audit their public talks to tighten microtype once the motion system’s paying off.
I got faster client buy‑in from motion — “show, don’t tell” — but Type@Cooper sharpened my spacing and hierarchy so the animations felt intentional. Concrete step: pick one real brand and build a 25s prototype that plays across two touchpoints (IG story then app header) to stress‑test narrative consistency. If you go AE, do you already have a simple sonic cue to cut to?