I just had a client who insisted that Times New Roman was the ‘most professional font’ they could use for their cutting-edge tech startup. I mean, nothing screams ‘innovative’ like a typeface that’s older than most of us — have you guys had any similar font fiascos lately?
It’s like trying to sell a flip phone as the latest gadget — sure, it’s classic, but it doesn’t scream innovation! I had a similar issue with a client who wanted Comic Sans for a serious presentation… What’s your go-to font for tech projects?
, I totally get that. I had a client last month who wanted to use Papyrus for a serious business proposal — like, why do fonts make us suffer? Sometimes you just have to show them what’s out there; even Google Fonts has gems that fit better for a tech vibe.
I’ve had a client who thought using Arial made them cutting-edge. It’s like saying you’re a chef because you can microwave a pizza! @oliver_jay, how do you manage to convince them otherwise?