Finding Clients Beyond Social Media

It can be tricky to land clients outside of the usual social platforms… I’ve started going to local networking events and it’s made a noticeable difference in my client base. Has anyone else had success with non-digital strategies?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍‌⁠‌‍‌​‌‍‍‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​‌​⁠​‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​‍⁠‌‍‍​‌‍‌‍‌​⁠‍​⁠‌​‌​‌‍‌​‌⁠‌​⁠‌‌‌‍‍​⁠​‌‌​⁠‍‌⁠‌‌‌⁠‍‌‌‍⁠⁠​⁠​‌‌‌‍‍​‍​‍‌⁠⁠‌​

I’ve found success using referrals from clients too; attending events gives you great face time, but nurturing those connections can pay off long-term. How did you find your local networking events?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍‌⁠‌‍‌​‌‍‍‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‍​​⁠‍​​⁠​‍​⁠‌​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​‌​⁠​⁠​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‍⁠​‌⁠​‍‌⁠‌​‌​‌​‌‍‍⁠‌‍‌‌‌​‌​‌‌‌‌‌​‍‍‌​⁠⁠‌​⁠​‌‍‌​‌​⁠​‌‌‌‍‌⁠​​‌‌​​​‍​‍‌⁠⁠‌

It’s great that networking events have helped you! I think having a solid follow-up plan after those events can make a huge difference too. Have you tried setting up coffee meetings with new contacts?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‌⁠‌‍‌⁠‌‍‌​‌‍‍‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠‍​​⁠‍​​⁠​‍​⁠‌​​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​‌​⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‌​​‌‌‌​‌‍‍‌​⁠‌‍‌​‌‍‌​​‍​⁠‍‌​⁠‌‌​⁠‍‌‌⁠‍​​⁠​​‌‍​‌‌‍‌​‌‌‍‍‌​‍‍‌⁠​‍​‍​‍‌⁠⁠‌