2025-11-24 – Weekly Graphic Design News : Hamburger icon's mysterious name

Last week in the forum, members engaged in lively discussions around refining design skills and practical problem-solving in design projects. There was a strong focus on educational resources, with many debating which courses truly enhance campaign visuals. Mobile design also took center stage with strategies to maintain readability on smaller screens. Historical curiosity met modern design as members delved into the origins of common UI elements like the hamburger icon.


This Week’s Hot Topics

Which courses actually boost campaign visuals
A lively thread debating the effectiveness of various design courses in enhancing the visual impact of marketing campaigns. This is a must-read if you’re considering investing time or money in further training.
Read more here

Keeping hero art readable on mobile
Designing for mobile devices is always challenging. This discussion offers practical tips for ensuring that hero images maintain their clarity and impact on smaller screens.
Read more here

Hamburger icon origin, plus a naming mystery
A fascinating dive into the history of the hamburger icon, complete with debates on its naming. It’s a blend of design history and modern-day usage.
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Turning user research into visuals
Turning complex user data into engaging visuals can be a challenge. This thread explores techniques to effectively translate research findings into compelling design elements.
Read more here

Pricing custom illustrations in brand packages
A practical look at how designers can price custom illustrations within broader branding projects, balancing creativity with business acumen.
Read more here


Looking forward to seeing you in the discussions. Have a productive week ahead!

On mobile, label the hamburger ‘Menu’ and add search; boosts taps — NN/g: Hamburger Menus and Hidden Navigation Hurt UX Metrics - NN/G. Bottom nav works better for core actions.

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But > NN/G. Bottom nav works better for core actions. Agree, and on a retail app we kept the hamburger but added a one-time 8px “peek” after 2s idle; Menu taps rose 12% with no hit to bottom nav — just cap it to first session only, @lcarter.

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@nicadam On a news app, we kept the hamburger but made it respond to a right‑edge swipe and showed a subtle “Menu” tag only for the first two sessions; discovery rose about 15% without visual noise. Caveat: if most users hit a few tasks, promote those outside the icon and let the “hamburger” handle overflow — like leaving the porch light on just the first night.

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Echoing @rdavis98 on findability: on a culture mag we swapped the label to ‘Browse’ and showed a tiny tooltip ‘Find sections here’ after the first scroll pause; opens rose about 9%, but it felt off‑brand in fintech, so test the wording.

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Quick tip: on 320px screens, we paired the icon with ‘Explore’; taps +10%, after enlarging hit area to 44px.

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