Graphic Design Weekly Brief: June 3–9, 2025
This week has been a vibrant one for the graphic design community, marked by significant brand identity reveals, recognition of creative excellence through prestigious awards, and crucial insights into the effectiveness of design in driving consumer engagement. We’ve also seen exciting developments in creative software, particularly with major updates integrating advanced AI capabilities, further streamlining workflows and expanding creative horizons. These events collectively highlight the dynamic evolution of the industry, emphasizing the strategic importance of visual communication and the continuous adaptation to new technologies and market demands.
Curated Graphic Design News & Trends
This section features five key news items published between June 3 and June 9, 2025, all originating from U.S.-based sources and accessible to the public. Each entry provides a concise summary, relevant emoji, publication date, and a direct link for further reading.
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Orlando Magic Unveils New Logo and Uniforms for 2025-26 NBA Season
The Orlando Magic basketball team has announced a significant rebranding initiative set to debut in the 2025-26 NBA season.
Published: June 4, 2025
Orlando Magic unveil team rebrand ahead of 2025–26 NBA season -
Microsoft Security Unveils New Brand Identity by Koto
Microsoft Security has launched a new brand identity, designed by the renowned firm Koto. Reviewed on June 4, 2025, this rebrand aims to visually represent Microsoft’s commitment to robust and modern security solutions. The new identity incorporates elements such as gradients and a “heat map” aesthetic, signaling a contemporary and sophisticated approach to digital protection. This strategic move reflects the increasing importance of visual communication in the cybersecurity sector, where clarity and trust are paramount. This rebrand highlights a trend of major tech companies investing heavily in specialized brand identities for their sub-brands or specific product lines, requiring designers to translate complex technical concepts into accessible visual narratives.
Published: June 4, 2025
Brand New: New identity for Microsoft Security by Koto -
ALT: GAMES Unveils New Logo and Identity by DIA
ALT: GAMES, a gaming entity, has introduced a new logo and identity crafted by the design firm DIA. Reviewed on June 5, 2025, the rebrand positions ALT: GAMES with a fresh visual language, featuring keywords like “green,” “lettering,” and “pattern”. This rebranding effort signifies a strategic move to define its presence within the dynamic entertainment and gaming industry, showcasing how design plays a pivotal role in shaping perception and engagement in competitive digital markets. This news reinforces the constant need for unique and engaging brand identities within the highly competitive gaming and entertainment sectors, highlighting how graphic design is integral to creating immersive experiences and attracting specific demographics.
Published: June 5, 2025
Brand New: New Logo and Identity for ALT: GAMES by DIA
Tools & Tips
This week, the advancements in graphic design software are significantly shaping the industry, particularly with the widespread integration of Artificial Intelligence.
- Apple’s WWDC 2025 Unveils “Liquid Glass” Design Language and AI Enhancements Apple’s Worldwide Developers Conference (WWDC) 2025, which kicked off on June 9, unveiled a transformative set of software updates, introducing a unified design language called “Liquid Glass” across iOS 26, macOS Tahoe, watchOS 26, and tvOS 26. This significant redesign, the most substantial since iOS 7, features translucent menus, floating toolbars, and a glass-like aesthetic for a dynamic, unified look across applications. Furthermore, new AI-driven actions were announced for the Shortcuts app, enabling AI-assisted tasks like writing and image creation, and Spotlight search becomes smarter with AI-driven app feature searches. These advancements signify a major evolution in creative software environments, offering designers enhanced tools and a consistent visual framework across Apple’s ecosystem.
WWDC 2025: What's New with iOS 26, macOS Tahoe, watchOS 26, and tvOS 26
Fun Fact
The Origin of “Graphic Design” Did you know that the term “graphic design” itself is relatively new? It was first coined in 1922 by William Addison Dwiggins, an American typographer, calligrapher, illustrator, and book designer. Before Dwiggins introduced this comprehensive term, professionals working in visual communication often referred to themselves simply by more specific titles related to their craft, or, as some humorously suggest, just “tired”. This historical detail highlights the ongoing process of professionalization and formalization within creative industries, demonstrating how the diverse types of graphic work being done necessitated a unifying term.
Curious Facts About Graphic Design - PHd design
We’d love to hear from you!
Have you participated in any graphic design events or utilized new graphic design tools recently? Share your experiences or insights with us—we’re featuring selected community voices in next week’s edition.